What if I told you there’s a way to make more money in your photography business without adding more weddings to your calendar?
The secret? Selling albums and prints.
Most photographers focus so much on booking new clients that they forget one key fact: it’s way easier to sell to someone who has already invested in you. Your couples love your work—that’s why they hired you. And when they see their wedding photos, they’re already emotionally attached to them. That’s the perfect time to offer something tangible, like a high-quality album or wall art.
Why Selling Albums & Prints Is a No-Brainer
1️⃣ Your Clients Want Them: Many couples intend to print their photos but never actually do it. By offering an easy, done-for-them solution, you’re saving them time and ensuring their memories don’t just live on a hard drive.
2️⃣ It’s a Natural Upsell: Instead of convincing someone to spend thousands on a new service, you’re simply enhancing their existing experience. They already trust you, so the decision is much easier.
3️⃣ Passive Income Potential: Once you have an easy workflow in place (hello, online galleries with print shops!), print sales can happen with little effort on your part.
How to Sell Albums & Prints (Without Feeling Salesy)
✔ Mention them early. Talk about albums and prints before the wedding so clients see them as part of the experience, not an afterthought.
✔ Show, don’t tell. Share photos/videos of sample albums, show them in your Instagram Stories, or even include them in your wedding workflow.
✔ Make it easy. Send a beautifully curated gallery with a simple order process—no overwhelming choices.
✔ Follow up. A gentle reminder after gallery delivery can go a long way (see the email template below!).
Here’s an email template in case you are feeling a little lost on how to bring it to your clients:
Email Template: Sell Albums & Prints After Gallery Delivery
Subject Line: Your Wedding Photos Deserve More Than a Screen 💍📸
Hi [Client’s Name],
I hope you’re loving your wedding gallery as much as I loved capturing your special day! I wanted to reach out because I know how easy it is to let photos sit on a computer and never actually print them.
Your wedding was filled with so many beautiful moments, and the best way to relive them is with something tangible—whether it’s a stunning heirloom album or prints for your home.
I’d love to help you create a keepsake that brings your favorite moments to life! If you’d like to start designing your album or order prints, you can check out the options here: [insert link to your print shop or album guide].
Let me know if you have any questions—I’m happy to help with recommendations!
Excited to see your memories in print,
[Your Name]
P.S. If you order by [insert deadline], I can offer a special discount of [X%] as a thank-you!
Now you’ve got everything you need to go out there and sever your clients even more!
San Luis Obispo wedding photographer. California wedding photographer.
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